NBC, CBS beefing up in-season access to shows to attract binge watchers

The rise of Netflix has helped solidify the popularity of binge watching, a concept that flies in the face of traditional linear TV. But major broadcasters have seen the signs and are reportedly making it a priority this season to offer in-season stacking, or wider access to episodes of current shows that have already aired.

NBC Entertainment Chairman Bob Greenblatt told Bloomberg that his network has already acquired the necessary rights from most of its producers. "That's the future of our business," Greenblatt said.

Bloomberg has the complete story here.

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