NCTA pushes to email out privacy notifications

FCC Chairman Ajit Pai
FCC Chairman Ajit Pai is expected to deregulate privacy burdens on ISPs, but the cable industry wants more.

The NCTA is requesting the FCC to make email the primary transom for the cable industry to notify its customers about privacy issues. 

According to Multichannel News, Diane Burstein, deputy general counsel for the cable industry lobbying group, lobbed a call to FCC Commissioner Mignon Clyburn last week, detailing specific needs for her constituency.

The FCC, which can’t say no to the cable industry, has already signaled that it would vote on a request by the NCTA and the American Cable Association that allows cable companies to send out privacy notifications through email rather than via paper and U.S. post. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

But the NCTA wants to make email the default mechanism, rather than have to ask customers, through snail mail, whether it’s OK to email them privacy docs. 

RELATED: NCTA survey: 61% of Americans support ‘net neutrality’

"Requiring opt-in consent before permitting cable operators to send the notices via electronic means would essentially negate the intended benefits of the petition,” Burstein told Clyburn. 

Burstein cited reduced waste and energy consumption, as well as conserving water, as benefits from not having to rely on notification through the U.S. Postal Service. 

"The record indicates that customers increasingly prefer electronic communications to ‘snail mail,’" Burstein added.

Read more on

Suggested Articles

There is no one size fits all strategy when it comes to using multi-CDNs to deliver video.

Ad-supported video streaming service Tubi says it now has more than 20 million monthly active users after record growth throughout the first half of 2019.

Viacom’s BET Networks is launching its own subscription video streaming service, BET+, as a joint venture with Tyler Perry Studios. The service is launching in…