Netflix (NASDAQ: NFLX) has officially launched in Belgium and Luxembourg, with the company near to closing out the startup phase of its European expansion.
Speaking last week at the CTAM Eurosummit in Copenhagen, CEO Reed Hastings said he expects Netflix to have subscribers in one-third of European homes in seven years.
What will that translate into in terms of subscribers?
Once Netflix's simultaneous rollout in Latin America is factored in, the company will have nearly 104 million subscribers globally by 2020, according to Digital TV Research (see chart, below).
"We've received a very warm welcome throughout Europe," Hastings said in a statement. "Consumers love choice--in series and films and in when and where they watch. We are delighted people are embracing Netflix in our newest territories and, particularly, the incredible viewer enthusiasm for our original series."
By 2020, 34 percent of Netflix's subscriber base will be outside the U.S. (Source: Digital TV Research)
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