Netflix will hold out on releasing ratings 'as long as we can,' Sarandos says

Netflix (NASDAQ: NFLX) Chief Content Officer Ted Sarandos said Wednesday that the SVOD service will resist pressure to release the audience performance of its programming "for as long as we can."

Delivering opening remarks at the Television Critics Association Winter Press Tour in Los Angeles--an event covered by Variety and other news platforms--Sarandos admitted the lack of transparency, which isn't found in the traditional television business, irks the press.

"But there's no real business reason for us to report those numbers," he added.

Sarandos also delivered a subtle dig at Nielsen, suggesting that Netflix's strategy is superior to delivering inaccurate metrics to the media.

Sarandos' remarks were accompanied by Netflix's release of premiere dates for some of its more anticipated original series. Notably, the Marvel-produced original Daredevil will debut all 13 first-season episodes on April 10.

For more:
- read this Variety story
- read this Netflix press release

Related links:
Daily Netflix viewing climbs to 36% of subs in 2014, report says
Dish becomes first major operator to integrate Netflix into set-tops
Netflix denies building any 'fast lanes'

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