Nielsen: People watch just 17 of 189 available channels

While the 500-channel universe predicted by John Malone more than two decades ago is still in the distance, Americans now have access to 189 TV channels to watch on average. And they watch about 17 of them on a regular basis, the latest research from Nielsen's Advertising and Audience's Report said.

The report, to be available soon, suggests that the growing plethora of connected devices to watch more content "doesn't seem to be having an impact on our TV viewing preferences," Nielsen said in a press release.

Despite the audience's laser focus on a limited number of channels, more options continue to be made available. In 2008, research suggested that the average home received just 129 channels. Sixty more have been added in the ensuing six years.

The data "substantiates the notion that more content does not necessarily equate to more channel consumption. And that means quality is imperative--for both content creators and advertisers," the researchers concluded.

Nielsen channels viewed by cable subscribers 2014

For more:
- Nielsen has this press release

Related articles:
CNN launches interactive app to put viewers in control of content
Broadcasters convince Nielsen to withhold broadband-only subs from ratings sample
Comcast partners with Nielsen to experiment with ads for on-demand content

WHITEPAPER

How To Lower the Cost of Ownership of Your Cable Access Network

This white paper presents a cost analysis of a virtualized cable modem termination system (CMTS) deployed in a distributed access architecture (DAA). Learn how to eliminate traditional CMTS constraints, efficiently enhance your network performance and more.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.