Oregon's BendBroadband removes usage caps for customers who sign up for TV service

Oregon's BendBroadband is removing data caps for customers who add TV service.

According to a company blog post, customers who subscribe to the operator's Bronze tier or above (Silver, Gold or Platinum) don't have to worry about usage-based pricing if they also subscribe to a TV service tier of Essentials or above (Preferred, Preferred Plus and The Works).

Normally, customers who exceed their ceiling have to pay an additional $10 for each 50 gigabyte by which they go over their cap. 

BendBroadband, which was purchased by TDS Telecom in 2014 for $261 million, has come up with a nifty way of incentivizing cord-cutters to take pay-TV.

But the larger cable companies seem to be backing away from this strategy.

Charter Communications (NASDAQ: CHTR) agreed to not impose usage-based pricing for seven years as a condition for its takeovers of Time Warner Cable (NYSE: TWC) and Bright House Networks.

And Comcast (NASDAQ: CMCSA) announced last month that it's upping the data ceiling for its usage-based trial markets to 1 terabyte.

For more:
- read this BendBroadband blog post
- read this TechDirt story

Related articles:
BendBroadband sale passes key regulatory hurdle
TDS ups cable strategy with $261M BendBroadband acquisition
Oregon cable operator BendBroadband killing fixed LTE service, sells its 700 MHz and AWS spectrum

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