OTT operators look to survive by forming alliances

Being an OTT operator is a little bit like being a contestant on CBS' Survivor. You're stuck out on your own island, reinventing the wheel each day, fighting your battles alone as you try not to get voted off the show. But as many a floundering actor turned reality show flash-in-the-pan has shown over the years, forming alliances, sharing ideas and working somewhat cooperatively is the best way to ensure you get your 15 minutes with a multi-episode arc. In her latest column, FierceOnlineVideo Editor Samantha Bookman looks at how over-the-top players are exploring such cooperative efforts with initiatives such as the just-announced Streaming Video Alliance. You can read her Editor's Corner here.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.