OTT operators look to survive by forming alliances

Being an OTT operator is a little bit like being a contestant on CBS' Survivor. You're stuck out on your own island, reinventing the wheel each day, fighting your battles alone as you try not to get voted off the show. But as many a floundering actor turned reality show flash-in-the-pan has shown over the years, forming alliances, sharing ideas and working somewhat cooperatively is the best way to ensure you get your 15 minutes with a multi-episode arc. In her latest column, FierceOnlineVideo Editor Samantha Bookman looks at how over-the-top players are exploring such cooperative efforts with initiatives such as the just-announced Streaming Video Alliance. You can read her Editor's Corner here.

Suggested Articles

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.

Among pay TV subscribers and broadband-only subscribers, YouTube and Netflix were among the favorite services featured in makeshift video bundles.