Being an OTT operator is a little bit like being a contestant on CBS' Survivor. You're stuck out on your own island, reinventing the wheel each day, fighting your battles alone as you try not to get voted off the show. But as many a floundering actor turned reality show flash-in-the-pan has shown over the years, forming alliances, sharing ideas and working somewhat cooperatively is the best way to ensure you get your 15 minutes with a multi-episode arc. In her latest column, FierceOnlineVideo Editor Samantha Bookman looks at how over-the-top players are exploring such cooperative efforts with initiatives such as the just-announced Streaming Video Alliance. You can read her Editor's Corner here.