Outside Television inked a master affiliation deal with the National Cable Television Cooperative that could help it get its content on small and mid-size cable systems throughout the U.S. The NCTC deal, along with Outside's existing agreement with distribution partners such as Comcast (Nasdaq: CMCSA) XFinity, gives the network the potential to reach more than 40 million homes.
The network, which is just two years old, caters to outdoor enthusiasts. It estimates its potential audience includes more than 140 million people, or more than half the entire U.S. population. Outside has partnered with top adventure producers like Red Bull, IMG, Warren Miller Entertainment, Teton Gravity Research, REEL Rock and many others. In addition, it is backed by sponsors such as Nissan, Ford and The North Face.
"Today's video landscape is incredibly dynamic, and independents keep striving to fulfill cable's original promise – delivering high-quality programs to serve and inspire a specific lifestyle," says Dennis Gillespie, senior vice president of distribution for Outside Television.
In June 2012, Outside inked a deal with Comcast Xfinity, which has added the service across its national footprint. NCTC negotiates carriage deals for about 1,000 independent cable operators across the U.S.
For more:
- see this press release
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