Pac-12, DirecTV spat continues; Microsoft may aim to compete with Google Chromecast

More cable industry news from across the Web:

> DirecTV's latest salvo against Pac-12 praised the SEC Network while suggesting Pac-12's best games are on network TV, anyway. Story

> Ouatch.TV, a French online streaming channel, is now a basic cable channel as SFR and Free have made it part of their basic subscription tier. Story

> Rentrak says it will be able to glean data from set-top boxes in 26 million U.S. homes by the end of 2014. Story

> YouTube multichannel network AwesomenessTV is joining Roku's app lineup. Story

> Microsoft may be building its own direct competitor to Google Chromecast. Story

> Verizon FiOS is calling its symmetrical speed upgrades "SpeedMatch." Story

> The city of Green Bay, Wis., now boasts its own channel on Time Warner Cable. Story

And finally... Amazon is developing an ad sales program to compete directly with Google and Microsoft. Story