In the area of over-the-top distribution, there are plenty of known unknowns, to borrow some rather infamous political phrasing.
We have no idea, for instance, how fast the earliest OTT business models put forth by the pay-TV industry will grow, and whether they'll eventually support the kind of robust margins the business has grown used to.
"I still feel like we're in the early, early days," notes Joel Espelien, senior analyst for boutique research firm The Diffusion Group, who is one of the key sources in FierceCable's latest feature report, "OTT's early impact: 6 rules for monetizing next-gen pay-TV business models."
Even in this nascent stage, we do have some known knowns about OTT, too–basic rules about monetization that we've already figured out. In our feature, FierceCable examines what we've learned so far from services like Sling TV and PlayStation Vue.
What do we know about acquiring content and customers? What are the winning strategies for delivery technology and interfaces? What are some bad strategies we shoud stay away from? FierceCable details the early dogma right here.