Programmers can't reach consensus on whether to delay big Nielsen ratings changes

As Nielsen gets ready to embark on the biggest change in the way it counts TV viewers in three decades, the major broadcast and cable networks recently voted on whether to push Nielsen to delay deployment of its news systems. But the vote, organized by the newly created Video Advertising Bureau, failed to generate a consensus, with programmers deciding to merely continue to monitor Nielsen's progress. Mediapost has a full report here

Suggested Articles

AT&T is further nailing down the nationwide launch date for AT&T TV, its upcoming streaming TV service that’s currently being tested in 15 markets.

Dish Media is partnering with Comcast’s FreeWheel to use a new ad technology covering traditional demo-based and addressable linear TV.

Comcast is partnering with wearable technology startup NuEyes to offer Xfinity Stream to visually impaired customers through NuEyes' VR technology.