Programmers making sure that 3D TV keeps moving forward

Despite lukewarm public reaction to its availability, viewers are going to keep being bombarded with 3D TV thanks to programmers like Sony Pictures Movies HD and MBC Production.

Sony has introduced a wholly owned cable channel, and even more importantly a 3D channel joint venture with Discovery and Imax, as indicators that it thinks it's time to start attacking the U.S. market.

Sony Pictures TV's Andy Kaplan linked his company's programming arm with its TV set making group to support the move to 3D in an interview with Forbes' Lacey Rose. "I don't think that Panasonic or Sony would be going down the road of such heavy investment in the world if there wasn't homework done that said the audience will be responsive to this," he said.

The audience in Korea will get the opportunity to be responsive if--qualifiers necessary--it receives cable channel MBC DramaNet or the Skylife 3D test channel. That's where the roll-of-your-tongue-named Byulsoongum will be available in 3D starting Sept. 4, an introduction that will "heat up competition in the nascent 3D TV content market," according to Kim Hwa-jin, a producer at MBC Production.

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