PurpleStream and Octoshape team to create PurpleCloud global IPTV service

Cloud-based streaming technology provider Octoshape and video content delivery specialist PurpleStream are combining their technological strengths to deliver a "groundbreaking broadband IPTV service" called PurpleCloud, Octoshape said in a news release.

The new service is aimed at broadcasters in India and Asia looking to serve the North American, European and Australian markets, the companies said. Octoshape will chip in its Infinite HD-M Federated Multicast Broadband TV platform while PurpleStream will contribute core technology that incorporates adaptive bit rate optimization with single source multiple device (SSMD) delivery.

When coupled with Infinite HD-M, the PurpleStream technology dynamically adjusts to the available bandwidth to provide "an optimized video viewing experience on any Internet enabled device with zero buffering," the two companies said.

Offered as a managed service for broadcasters and OTT operators, PurpleCloud is intended to deliver "stable and dependable HD quality video streams to any device, any platform, in any geography at a fraction of the cost of current delivery services," the press release added.

And therein lies the primary benefit of the partnership: cost savings.

"It is prohibitively expensive for all except the largest of TV broadcasters to deliver live content via the Internet to audiences in other countries," said PurpleStream CEO Karthik Subramanian in the news release.

Generally, broadcasters reach those audiences using satellites--a less than ideal and expensive methodology.

"The multicasting, multi-path capabilities of the Octoshape CDN are an ideal fit for PurpleCloud," he added, pointing out that PurpleStream, already has "a number of customers eagerly awaiting the solution" in India.

Octoshape said the PurpleStream relationship is part of a careful step-by-step global expansion that includes "adding contribution partners, Tier1 broadband providers, connected television manufacturers and conditional access providers."

The next step will be an expansion of the PurpleStream relationship into a live events broadcast market, said Octoshape CEO Michael Koehn Milland, calling the combination of the two companies' technologies "a game changer in the market for Live Events broadcasts."

For more:
- see this news release

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