Rentrak secures patent for set-top that detects when TV is on or off

Rentrak has secured a new patent on a set-top box technology that lets the device know when a TV set is turned on and off.

With set-tops typically running 24/7, this technology is a useful tool for the research company, as it attempts to more accurately track 60 million set-tops to measure live and DVR viewing, and 114 million devices to tally VOD consumption.

"This is great news for Rentrak and the video industry," said Rentrak's vice chairman and CEO Bill Livek, in a statement. "This patent recognizes the fact that only Rentrak has the intellectual property and years of experience to precisely measure TV viewing everywhere. This technology is an integral part of providing massive and passive television measurement for our clients."

Rentrak's patent is 8,863,166. The measurement service is currently trying to take market share away from Nielsen, the company that has long dominated television's audience measurement business.

For more:
- read this Rentrak press release
- read this Multichannel News story

Related links:
Nielsen-Rentrak TV research battle heats up amid ratings flub
Rentrak buys WPP's measurement assets for $98M, now challenging Nielsen
CBS, Rentrak track viewing habits of car buyers
Rentrak to track product placements with iTVX acquisition
Nielsen ties set-top viewing, household spending in new 'Volumetric' ratings reports
Nielsen to add live mobile video viewing to ratings in 2014; launches TOPTEN app for consumers

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