The Diffusion Group has looked at it and decided that broadcast TV has 10 years before the majority of consumers switch their allegiance to the Internet.
This is semi-good news for the recently ballyhooed Google TV, which obviously would like to see the changeover happen a little faster. Diffusion's research, however, indicates that people are watching more content on the Internet but spending just as much time watching TV. The time in front of the TV will remain the same but the content will come from non-traditional sources (can you say Apple TV or Google TV?), the report says.
"With online video usage accelerating we expect the amount of Internet video watched to eclipse the amount of live broadcast TV around 2020," said Colin Dixon, the report's co-author in a note.
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