According to a recent report from The Diffusion Group, TelcoTV services could capture up to 25 percent of the pay TV market in which the services are introduced during the first two years. The analyst firms contends that there is a sufficient number of dissatisfied cable and satellite TV subscribers that a competitive offering with even the slightest cost benefit could prove disruptive. According to TDG, 84 percent of households subscribe to some form of pay TV and about 15 percent of these subscribers are dissatisfied with the services' quality and 22 percent are likely to switch from their current service to an IPTV service if there is a cost discount. While the report is bullish, the odds of a price discount are slim for most operators given the expensive infrastructure deployments.
For more on the latest TDG report:
- see this press release