Report: IPTV to capture 25% of pay TV in 2 yrs

According to a recent report from The Diffusion Group, TelcoTV services could capture up to 25 percent of the pay TV market in which the services are introduced during the first two years. The analyst firms contends that there is a sufficient number of dissatisfied cable and satellite TV subscribers that a competitive offering with even the slightest cost benefit could prove disruptive. According to TDG, 84 percent of households subscribe to some form of pay TV and about 15 percent of these subscribers are dissatisfied with the services' quality and 22 percent are likely to switch from their current service to an IPTV service if there is a cost discount. While the report is bullish, the odds of a price discount are slim for most operators given the expensive infrastructure deployments.

For more on the latest TDG report:
- see this press release

Suggested Articles

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.

Among pay TV subscribers and broadband-only subscribers, YouTube and Netflix were among the favorite services featured in makeshift video bundles.