Report: IPTV to capture 25% of pay TV in 2 yrs

According to a recent report from The Diffusion Group, TelcoTV services could capture up to 25 percent of the pay TV market in which the services are introduced during the first two years. The analyst firms contends that there is a sufficient number of dissatisfied cable and satellite TV subscribers that a competitive offering with even the slightest cost benefit could prove disruptive. According to TDG, 84 percent of households subscribe to some form of pay TV and about 15 percent of these subscribers are dissatisfied with the services' quality and 22 percent are likely to switch from their current service to an IPTV service if there is a cost discount. While the report is bullish, the odds of a price discount are slim for most operators given the expensive infrastructure deployments.

For more on the latest TDG report:
- see this press release

Suggested Articles

NCTC and Imagine Communications are working together on ad tech for broadcasters, content owners, MVPDs and virtual MVPDs.

Thanks to some recent data drops from Google and Disney, the scope of the virtual MVPD market in the U.S. is coming into sharper focus.

Sinclair’s new regional sports network with exclusive TV access to the Chicago Cubs has slid into a distribution deal with Hulu + Live TV.