Research: Telcos could see $20B in new IPTV revenues

Ovum forecasts $20 billion in new revenues will be available to telecom operators in the IPTV segment between 2012 and 2015.

The report, part of a larger analysis of the industry, focuses on 11 telecom segments that operators can focus on as voice revenues decline and data revenue growth begins to slow.

IPTV opportunities don't hold the same promise as mobile broadband, which could grow to generate $92 billion in new revenue during the time span, nor does it match up to fixed broadband possibilities, which could top $51 billion.

But it offers more opportunity than enterprise Ethernet services ($18 billion) and digital music downloads and subscriptions, Ovum said.

John Lively, Ovum chief forecaster and author of the report, said over-the-top products will challenge telcos to respond with innovative offerings.

"In the consumer segment, telecoms companies will be competing with new over-the-top players, as well as traditional competitors," he said. "Adopting a marketing approach that is tailored to consumer services will be key to success in this sector."

For more:
- see this release

Related articles:
As OTT, IPTV converge, here's one telco that advocates cutting the cord
Research: Clear prices for bundles may affect IPTV uptake
New forecast puts Latin America pay-TV revenue at $24.7B by 2016

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.