Roku TVs finally scores the WatchESPN app

TV Everywhere's top programming asset finally has an app on Roku TV.

The Walt Disney Company and Roku have struck a deal to put the WatchESPN app on smart TVs with integrated Roku technology. This will give pay-TV subscribers with access to authenticated viewing of ESPN channels the ability to stream the ESPN flagship channel on Roku TV, as well as ESPN2, ESPNU, ESPN3, ESPNNews, ESPN Deportes, the Longhorn Network and the SEC Network.

In a press release sent out Tuesday afternoon, Roku said it will also soon have apps for Watch Disney Channel, Watch Disney Junior and Watch Disney XD.

Watch ESPN represents the most in-demand product for the unwieldy, 6-year-old TV Everywhere initiative.

The Roku deal represents the second of two major distribution milestones for the Disney platform, with DirecTV finally offering its subscribers authenticated access to Watch ESPN starting last week.

For more:
- read this Roku press release

Related links:
Amazon, Roku promote Sling TV with free streaming stick offers
Living in an OTT bubble: Digital Entertainment World panels declare pay-TV bundles dead
Report: HBO looks to Apple, Roku, Microsoft as it tries to market a la carte service sans pay-TV
ESPN miffed as Fox Sports and Telemundo swoop in for FIFA World Cup rights

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