Consumers will be able to let their fingers do the buying with new electronic program guides (EPGs) developed by Rovi (Nasdaq: ROVI) and Delivery Agent, the two companies said. The guides will use Delivery Agent's interactive commerce engine and proprietary database or products showcased initially on NBC shows like the Biggest Loser and The Office and A&E's Pawn Stars.
Rovi Senior Vice President Jeff Siegel estimated that viewers visit their program guides nine times daily and noted that "the ability to shop-enable our guide by dynamically mapping products to listings can open up new opportunities for media companies."
In other Rovi news, the guide maker is expected to post positive results when it announces its fourth quarter earnings later today. Analysts are looking for early indications of how Rovi's Sonic investment will pay off.
Rovi: Six degrees of content
Rovi acquires Sonic Solutions for $720 million