NEW ORLEANS--Research shows service providers increasingly are looking to TV Everywhere solutions to meet the rising subscriber demand for TV Everywhere (see related article), and a trio of tech companies - itaas, Verimatrix and RGB Networks -- today announced they're partnering to offer a complete multiscreen service option.
Security specialist Verimatrix, system integrator itaas and multiscreen IP video delivery solutions provider RGB Networks said their solution for video streaming helps operators launch a service more quickly and at a reduced cost.
The companies said itaas will serve as the lead, assessing an operator's existing video delivery technology, then working with RGB Networks and Verimatrix, as well as content delivery network providers to design and implement a TV Everywhere solution that leverages the existing infrastructure and keeps costs and complexity to a minimum. The customer can leverage the itaas mobile application to view content or integrate it with an existing mobile solution.
RGB Networks provides its carrier-class Video Multiprocessing Gateway transcodeing platform, as well as protocol adaptation, with its TransAct Packager, which works in coordination with DRM and encryption via Verimatrix's VCAS for Internet TV.
Vendors say operators are increasingly eager to launch TV Everywhere service, especially in competitive environments. SNL Kagan said a TVE option potentially reduces churn and cord cutting. In fact, Parks Associates research said 20 percent of households who said they were very likely to switch providers said they would be unlikely to change if they had a free TV Everywhere product to access.
More than a quarter-million pay-TV subscribers are likely to be able to stream to devices other than TVs by 2015; currently some 168 million have access to multiscreen streaming products.
The companies are demonstrating their solution at TelcoTV this week and at SCTE.
- see this release
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