Dish Network (NASDAQ: DISH) has once again bulked up the program offering of its three-month-old over-the-top service, Sling TV, adding two Latino-focused add-on packages while moving Bloomberg TV to the service's basic tier.
Added to Sling's collection of $5-a-month a la carte packages is Deportes Extra, which includes Azteca, BeIN Español, BeIN HD (English), Univison, Univision Deportes and UniMás.
The second package, Películas & Novelas Extra, includes Azteca Corazon, Cinelatino, De Película, De Película Clasico, Pasiones, Univision Tlnovelas, Univision and UniMás.
"Bilingual millennials have asked for variety in content, language and mobility, and our offering of the most popular Latino genres makes it easy to customize a flexible, affordable solution," said Roger Lynch, CEO of Sling TV. "Over time, we expect to expand our Latino offering with more sports, shows and movies that viewers want to see in the language they prefer."
Meanwhile, the addition of Bloomberg TV ups Sling TV's basic channel tier to 20 networks, with the base price for the service remaining at $20 a month.
Dish has yet to disclose subscriber figures for its new OTT service. However, more information about how it's resonating with consumers--and Dish's bottom line--will probably be known when the satellite operator delivers its first-quarter earnings call on May 11.
- read this Dish Network press release
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