Smart TV shipments to grow 750% by 2012

Nearly 53 million smart TVs are expected to ship in 2012, more than double the 25.18 million projected for this year, according to new research. The 2012 figure of 52.85 million is 750 percent more than the number of connected TVs that shipped in 2010.

Topology Research Institute (TRI) said roughly 10.4 percent of TVs shipped globally in 2011 would be connected models, with that share growing to about 20 percent in 2012.

TRI said social networking functionality is expected to be the "killer app" for smart TVs, with other features like user interface, gaming functions, Internet browsing, OTT (Over-the-Top) Video, social networking and search tools all playing a role in market success.

While TV apps will play a major role in the "smart TV wars," TRI said the amount and quality of video content provided by TV vendors will be another decisive factor.

The research company defined three distinct "camps" it expects to form: Samsung, which has some 1,000 apps and 10 million app downloads already, will form one by itself; Google's Android likely will include Sony, Vizio and Chinese TV vendors Hisen, TCL and Konka; and, a third smart TV camp likely will include LG, Sharp and Philips and be based on the HTML5, CE-HTML, and HbbTV languages.

TRi said TV vendors won't be able to rely on pure TV-set sales but will need cross-industry resource integration through acquisitions or strategic alliances with partners in different fields.

For more:
- see this CENS article

Related articles:
Research: Pay-TV operators need to prepare to leverage connected TV boom
Connected TV revenues to top $95B by 2015
Apple's new $100B business? Connected Apple TV, home automation
Study: Americans increasingly using TV apps
138M connected TVs forecast to ship in 2015 as global demand grows rapidly

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.