SPOTLIGHT: Akamai shows its P2P product

Akamai quietly revealed its P2P offering in Munich last week to a private showing. Details are only now floating out, but according to Dan Rayburn's Business of Online Video blog the P2P service will initially be limited to HTTP delivery only. Pricing will be lower than traditional content deliver traffic, but the real significance is that if a company of Akamai's standing is prepared to play in the bit torrent world it could open up the whole game for other respectable brands to also start promoting the service. Many engineers believe peering is inevitable as a mainstream technology, to manage the surge in video traffic now starting to bloat the internet. Report