Reports of the demise of Comcast (NASDAQ: CMCSA) SVOD service Streampix have been exaggerated … slightly.
According to Multichannel News, the No. 1 MSO's response to Netflix (NASDAQ: NFLX) will live on as an a la carte video programming option and trinket to subscribers of higher-end video-services packages.
Comcast is, in fact, taking down its Streampix mobile apps and the service's website. It will also stop selling the subscription video-on-demand service to its broadband-only users.
Comcast has yet to respond to FierceCable's Tuesday-morning inquiry regarding Streampix.
In the 337-page document it filed with the Federal Communications Commission a week earlier to assail critics of its proposed merger with Time Warner Cable (NYSE: TWC), Comcast said that it was "decommissioning" the service.
"Though Comcast sought to create excitement around Streampix by offering the online version through a unique online site and app, and offered Streampix to a small number of Xfinity broadband-only customers in one region, these attracted minimal interest: both the site and the app are being decommissioned, and the standalone offer was discontinued," the filing stated.
Comcast sells Streampix to subscribers for $4.99 a month, making it free to those who paid for upper-tier services. The Streampix library primarily features programs produced by Comcast's NBCUniversal subsidiary, although the service had deals in place with Disney, Sony, Warner Bros. and CBS, among others.
For more:
- read this Multichannel News story
Related links:
Comcast set to 'decommission' SVOD service Streampix
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