Study: Internet users think Web more valuable than cable TV

A Rasumussen Reports telephone survey confirms what cable operators have said for the last few quarters: Internet users believe they get more bang from their bucks from the Web than from TV.

Cable operators, who have seen basic TV subscribers abandoning services faster than Saints fans after the Seattle loss, have acknowledged that something must be done to lasso them back in and have been working on ways to put broadband in front of their service offerings.

According to the report, 72 percent of online-using adults claimed the Web is a better deal than cable TV while 10 percent say cable's the better deal and 18 percent just don't know. Younger adults, of course, are even keener to get everything from the Web.

For more:
- see this story

Related articles:
Charter to use broadband to recoup video subscriber losses
Comcast's Roberts: Network is the gateway to streamed programming
CMA uses commercial services to offset video subscriber losses

Suggested Articles

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…

DAZN, a subscription sports streaming service that launched in 2018, has a new distribution deal in place on Comcast’s X1 and Flex video platforms.

Given the accelerating rate at which consumers are going online for entertainment, Roku said that streaming TV viewers could surpass the amount of pay TV…