Study: Internet users think Web more valuable than cable TV

A Rasumussen Reports telephone survey confirms what cable operators have said for the last few quarters: Internet users believe they get more bang from their bucks from the Web than from TV.

Cable operators, who have seen basic TV subscribers abandoning services faster than Saints fans after the Seattle loss, have acknowledged that something must be done to lasso them back in and have been working on ways to put broadband in front of their service offerings.

According to the report, 72 percent of online-using adults claimed the Web is a better deal than cable TV while 10 percent say cable's the better deal and 18 percent just don't know. Younger adults, of course, are even keener to get everything from the Web.

For more:
- see this story

Related articles:
Charter to use broadband to recoup video subscriber losses
Comcast's Roberts: Network is the gateway to streamed programming
CMA uses commercial services to offset video subscriber losses

Suggested Articles

Charter CEO Tom Rutledge has long been a big proponent of strong content security, and now he’s calling out simultaneous streams on SVODs.

Liberty Global is bringing on Teltoo as a peer-to-peer content delivery network (CDN) partner to improve live streaming video quality on its platform.

Contrary to what stark video subscriber losses suggest about the state of the U.S. pay TV industry, PwC said that pay TV subscribers increase in 2019.