Confirming what's already been widely assumed, new research from L.E.K. Consulting said that the owners of iPads and other tablets are "voraciously consuming" content at a significantly higher pace than non-tablet owners.
TV viewing topped the list for 2,000 respondents surveyed by the company with general Internet access came in second and social networking third. The researchers also redirected the ongoing fears many have about over-the-top services swamping and destroying cable TV.
"Only 2 percent of consumers are completely unplugging their pay TV providers. The bigger issue for cable and satellite providers is 'cord trimming'--consumers who reduce their monthly pay TV services," the report said. "Sixteen percent of respondents took this action during the past year and these cord trimmers reduced their monthly TV bills by a lot (an average of 25 percent)."
For more:
- see this news release
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