Time Warner, Cox taken to task for fiber optic claims

Deep fiber is different than all fiber when it comes to fiber optic networks, according to the National Advertising Division of the Council of Better Business Bureaus, so Time Warner Cable and Cox Communications should stop claiming they run fiber optic networks when, in fact, the networks terminate on coaxial cable.

The NAD, the advertising industry's self-regulatory body, agreed with a complaint from (surprise!) Verizon Communications that the cable operators' fiber optic claims weren't accurate because their networks don't match Verizon's FiOS fiber-to-the-home networks. The watchdog agency said that the ads can be "misleading" because they emphasize only one part of a network while the companies have called their systems hybrid fiber/coax in regulatory filings.

Time Warner is appealing the decision because it says that more than 90 percent of its cable networks are fiber. Cox said it will take the NAD's decision into account in future ads.

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