TiVo adds Amazon Prime Video app for pay TV customers

TiVo Edge
For Amazon, the deal boosts its distribution of Prime Video across traditional video service platforms. Earlier this year, Prime Video set similar integration deals with both Altice USA and Virgin Media. (TiVo)

TiVo is launching the Amazon Prime Video app on some TiVo devices for its pay TV operator customers nationwide.

The integration means that pay TV subscribers with an Amazon Prime membership can stream content via the Prime Video app on select TiVo devices and use the TiVo voice remote. Customers can also use OnePass, a TiVo feature that gathers every episode of a series available from anywhere.

Content available in the Prime Video app will be available through OneSearch, which finds entertainment across live TV, on demand and other streaming video apps.

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“Providing Prime members with great content and offering them an excellent viewing experience has always been our priority,” said Andrew Bennett, director of worldwide business development for Amazon Prime Video, in a statement. “By making the Prime Video app available for select TiVo pay TV operator customers, we are able to further expand the number of people that can enjoy Prime Video’s popular movies, hit TV shows and exclusive Amazon Original series as part of a seamless viewing experience.”

For Amazon, the deal boosts its distribution of Prime Video across traditional video service platforms. Earlier this year, Prime Video set similar integration deals with both Altice USA and Virgin Media.

For TiVo, the Prime Video integration provides access to one of the most popular streaming services in the U.S. These types of deals have become important for pay TV operators looking to keep subscribers on their platform instead of requiring them to access streaming video services through other options including smart TVs and streaming media players.

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