TiVo, which continues to try to sell products in the retail market, may itself be on the market and the target of an acquisition bid by DirecTV. At least that's the word on the street although there is "no concrete information" from either of the companies, according to an item in Zacks.com.
The proposed buyout did help TiVo shares float higher, but it may be a bubble since the story followed up the rumors by noting, "We believe the acquisition will face antitrust hurdles as it may reduce competition in the DVR market."
Rumors aside, TiVo has plowed ahead with differentiating technology for its new series of boxes, adding FrameChannel, an application that brings personalized Web content to the TV via any broadband-connected TiVo unit.
Finally, TiVo boss Tom Rogers (aka president-CEO) thinks the industry should stop fighting TiVo and start embracing its capabilities.
"For cable, it's being able to have a stunning user experience that makes clear that finding what you want to watch and searching for anything out there can be as much fun as watching TV itself," Rogers said.
Patent office hands TiVo a loss in battle with Dish, Echostar
Another box? Well, yeah, but it's loaded with TiVo software