Traditional pay TV customer base shrank by 3.7% in 2017, Kagan said

Scissors
The Kagan data shows linear multichannel services down 7.4 million subscribers since peaking in 2012. (Pixabay)

U.S. cable, satellite and telco TV platforms largely experienced accelerated cord-cutting in 2017, with the traditional pay TV ecosystem’s customer base shrinking by 3.7%, according to S&P Global Market Intelligence firm Kagan. 

The Kagan data shows linear multichannel services down 7.4 million subscribers since peaking in 2012. 

The estimates have the traditional U.S. pay TV ecosystem shrinking by around 3 million users in 2017.

Kagan’s quarterly report is typically the last to emerge among those who tally the pay TV user base and is perhaps the most comprehensive, drilling down to small operators. 

RELATED: Top linear pay TV operators lost nearly 3.1M subscribers in 2017, Leichtman says

Cable operators saw a three-year streak of decelerating cord-cutting ended, with video losses nearly doubling to 986,411, the research group said. 

Satellite TV operators Dish and DirecTV, meanwhile, had their worst years ever, collectively losing 1.7 million subscribers. 

Telco operators, meanwhile, lost 903,262 TV users, but saw losses decelerate in the final three quarters of 2017.

With around 3.2 million Sling TV and DirecTV Now subscribers factored in, the total pay TV user base stands at around 94 million, Kagan said. 

Suggested Articles

Alan Wolk, lead analyst and co-founder at TV[R]EV, takes on YouTube's reported service bundling plans and Roku's strong fourth quarter.

Netflix quietly revealed last week that it has begun streaming AV1 encoded content through its app for Android mobile devices. It’s a big deal.

Roku rounded out 2019 nearly 10 million active accounts ahead of where it ended 2018 as the company continues its momentum in the streaming space.