Buoyed by a flurry of high-usage global sports events, TV Everywhere viewing surged in the second quarter, with Adobe measuring a 388 percent uptick in authenticated online video watching over Q2 2013.
According to Adobe's bi-annual Video Benchmark Report, multiscreen usage surged during periods with big sports events, such as the Sochi Winter Olympics, March's NCAA Men's Basketball Tournament and the summer's World Cup.
Pay-TV users, on average, authenticated 31 percent more sports events, 4.2 game and matches per month, compared to a year earlier. Authenticated episodic TV content, however, experienced a bigger bump, jumping 81 percent to 5.6 shows per month.
More online video is now being viewed in the living room via over-the-top boxes and videogame devices, as well as mobile via smart phones and tablets. Adobe says "browser-based access"--e.g., watching on notebook and desktop computers--shrank a whopping 41 percent year over year. Usage on gaming consoles and OTT devices, meanwhile, shot up 194 percent.
Video usage on Android devices was up 28 percent.
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Authenticated online TV growth hit 388 percent year-over-year in Q2. (Source: U.S. Digital Video Benchmark Report, Adobe Digital Index) |
For more:
- read this Adobe report
- read this Broadcasting & Cable story
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