U.S. pay-TV industry lost 658,450 subscribers in Q2, IHS says; Cox allows VOD over TiVo

More cable news from across the Web:

> Time Warner Cable announced that professional tennis player Sloane Stephens will star in the company's new STEM in Tennis campaign. Release

> In the second quarter of 2015, pay TV companies in the United States posted their worst ever quarterly video subscriber losses, shedding 658,450 subscribers, according to IHS. Release

> Verizon FiOS is dropping the Sportsman Channel. Broadcasting & Cable article

> The American Cable Association urged the FCC to "accompany repeal of its network non-duplication and syndicated exclusivity rules with prohibitions on broadcast TV networks blocking or disincentivizing their affiliated TV stations from signing retransmission consent agreements with out-of-market cable operators, particularly deals that permit consumers to receive traditionally available distant signals whose continued availability Congress has repeatedly sought to protect, such as significantly viewed stations and other stations that serve 'orphan counties.'" Release

> Cox Communications customers who use TiVo will now be able to access the MSO's VOD offerings through their TiVo device. Mulitichannel News article

> Scripps Networks Interactive now offering HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel on TV Everywhere. Adweek article

> The FCC Media Bureau is now accepting commentary on its Downloadable Security Technical Advisory Committee report. Multichannel News article

> The UHD Alliance said it is close to completing premium specifications for products and services using 4K resolution. CED article

Mobile Developer News

> "Playable data" could bring in news, weather, stocks or a host of other information that could influence what happens on a touchscreen. Feature

> Facebook's M could help mobile app developers create a more engaging experience. Editor's Corner

Telecom News

> CenturyLink has promoted Duane Ring to senior vice president of global field operations, overseeing the telco's growing data center and cloud services business lines. Article

Wireless News

> More spectrum is available than people think. Industry Voices

> A startup called Nextbit unveiled an Android phone that frees up storage via the cloud. Article

And finally… U.S. advertisers will drop roughly $30 billion on mobile advertisemsnets this year, according to eMarketer. Article