As if cable didn't have enough fiber-based competitive worries with the likes of Google Fiber (NASDAQ: GOOG) and AT&T (NYSE: T), a new upstart ISP, GigaMonster, said it will launch services in Denver this spring.
Marketing itself as a company that can deliver "scary-fast Internet" services (the company actually trademarked that phrase), GigaMonster told Multichannel News that it has been quietly building out fiber networks in Los Angeles, San Francisco, Houston, Dallas, Charlotte, N.C.; Phoenix, Ariz.; and Memphis and Nashville, Tenn.
The company is targeting multifamily residential housing as a market. It plans to connect multi-unit dwellings to its metro fiber rings — a mix of its own dark fiber and fiber acquired from other companies.
"We not only deliver 1 Gbps symmetrical speeds to each resident, we deliver it at some of the lowest latency values in the country," said GigaMonster CEO Bill Dodd. "We built our network specifically to serve multifamily communities, with features like `Direct Routing,' which allows our customers to stream video from sites like Apple, Microsoft, Netflix, YouTube, Amazon Prime, and many others, without those streams ever traversing today's overly congested public Internet."
GigaMonster outwardly targeting cable operators for market share. In Denver, that will put it in direct competition with Comcast (NASDAQ: CMCSA) along with telecoms like CenturyLink (NYSE: CTL), which last year began offering 1-Gbps service in the city.
"Big cable consistently ranks at the bottom of the worst customer service industry in the country," said Craig Weaver, GigaMonster's customer experience director. "As a result, being the best provider as compared to cable is not a worthy goal. We strive to deliver an experience on par with the likes of Amazon and Apple, where customers are the center of our universe and not a necessary evil as they are viewed by our competitors. We are clearly not your parents' Internet service, something we can all be grateful for."
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