Verizon starts zero rating Go90 this week, sees stronger take rate for Custom TV

Verizon CFO Fran Shammo confirmed Verizon subscribers will be able to stream zero-rated content from Go90 starting this week. Speaking at an investors conference, Shammo said beginning March 5 Go90 streaming data will be part of Verizon's FreeBee program, a development that should make it possible to deliver more targeted ads to viewers.

On the linear TV side of Verizon's business, Shammo said that the operator's newly simplified Custom TV skinny bundles have seen their take rate go up to 40 percent, ahead of the 33 percent they were at before the changes. For more, see this FierceWireless story and this CED story.

Suggested Articles

Streaming TV service FuboTV has expanded its deal with Discovery Inc. and in the coming weeks will add Discovery Channel, TLC and more to its base subscriber…

AT&T’s new DirecTV streaming service, due out later this year, is being packaged with a proprietary Android TV-based streaming device. But, the service…

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…