Verizon starts zero rating Go90 this week, sees stronger take rate for Custom TV

Verizon CFO Fran Shammo confirmed Verizon subscribers will be able to stream zero-rated content from Go90 starting this week. Speaking at an investors conference, Shammo said beginning March 5 Go90 streaming data will be part of Verizon's FreeBee program, a development that should make it possible to deliver more targeted ads to viewers.

On the linear TV side of Verizon's business, Shammo said that the operator's newly simplified Custom TV skinny bundles have seen their take rate go up to 40 percent, ahead of the 33 percent they were at before the changes. For more, see this FierceWireless story and this CED story.

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

T-Mobile has found a quick fix for its troubles with programmers, who voiced displeasure with their channels being sold in the TVision Vibe.