Verizon starts zero rating Go90 this week, sees stronger take rate for Custom TV

Verizon CFO Fran Shammo confirmed Verizon subscribers will be able to stream zero-rated content from Go90 starting this week. Speaking at an investors conference, Shammo said beginning March 5 Go90 streaming data will be part of Verizon's FreeBee program, a development that should make it possible to deliver more targeted ads to viewers.

On the linear TV side of Verizon's business, Shammo said that the operator's newly simplified Custom TV skinny bundles have seen their take rate go up to 40 percent, ahead of the 33 percent they were at before the changes. For more, see this FierceWireless story and this CED story.

Suggested Articles

When Charter and Disney earlier this week announced their new carriage agreement, they included news about cooperatively working against video piracy, which…

Cord cutters who opt for streaming video services instead of traditional pay TV will inevitably increase their broadband consumption. But some new research…

A cord-cutting catastrophe struck the U.S. pay TV industry in the second quarter and took a collective 1.53 million subscribers with it. Or maybe not, but it’s…