Virgin Media sees record VOD views in Q1

The U.K.'s Virgin Media reported record levels of video on demand usage in Q1, saying it served up more than 200 million views of on-demand content, driven by TV hits like Glee, and said it was continuing to work with TiVo to develop a new converged TV and broadband interactive platform which will be unveiled later this year.

"Subscribers are increasingly using our market-leading video-on-demand service and 58 percent of our TV customers now regularly watch VOD," the company said.

Virgin said it had switched off its analog TV signal in all digitally capable areas, freeing up spectrum to enhance its TV and broadband services. It said some 2.1 million homes now use its free catch-up VOD regularly. Its VOD movie pay service, meanwhile, served up 2.6 million views in the first three months of the year.

For more:
- see this Guardian story
- see this release

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