There is very little hard data on the brave new world of disrupted video delivery and consumption. But the good news is that the major audience research companies -- Nielsen, comScore and Rentrak -- are now publishing some insights on video use through research into associated social media habits.
In its latest special report, FierceOnlineVideo looks at third-quarter reports on social media use from these research companies. While the publicly available numbers for each are completely separate and disparate, they do provide a surface-level look at what people are watching on linear TV, as well as streaming, and how they engage on the topic of what they watch through social media. Special Report