What new social media metrics from Nielsen, comScore and Rentrak tell us about video use

There is very little hard data on the brave new world of disrupted video delivery and consumption. But the good news is that the major audience research companies -- Nielsen, comScore and Rentrak -- are now publishing some insights on video use through research into associated social media habits.

In its latest special report, FierceOnlineVideo looks at third-quarter reports on social media use from these research companies. While the publicly available numbers for each are completely separate and disparate, they do provide a surface-level look at what people are watching on linear TV, as well as streaming, and how they engage on the topic of what they watch through social media. Special Report

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