Silicon Valley startup Wurl has announced that its 1Guide streaming media platform for pay-TV set-tops has been deployed by WOW! on cable systems in Indiana, Ohio, Florida, Illinois and Michigan as part of the MSO's "Streamland" service.
In July, Arris announced that it was partnering with the Palo Alto, Calif.-based Wurl to create a new pay-TV software platform designed to mix traditional broadcast and cable network programming with online video content.
The platform features a customizable HTML5 interface designed to run on Arris' Whole Home Solution set-tops, branded as "Ultra TV" by WOW!
Streamland includes a robust selection of SVOD and ad-supported streaming choices, and is accessible to WOW! subscribers via the same remote control they use to surf linear channels.
It's the latest iteration of products from cable providers looking for ways to better go with the flow of growing demand for online video programming, not fight against it.
"We've brought together on one device all of the video services our Ultra TV customers use--linear TV, whole-home DVR, VOD and streaming," said Steve Gorman, VP of product management for WOW!, in a release.
- read this Wurl press release
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