WOW! will sell Philo directly to its internet subscribers

Philo’s partnership with WOW! comes less than one year after Philo announced a partnership with the National Cable Television Cooperative. (Philo)

TV and broadband provider WOW! has a new deal in place to sell and market streaming TV service Philo directly to its internet subscribers.

WOW! – whose service footprint includes Illinois, Michigan, Indiana, Ohio, Maryland, Alabama, Tennessee, South Carolina, Florida and Georgia – will sell Philo’s $20 channel package.

“We are excited to partner with Philo to offer another exciting video option to WOW! customers,” said Roger Seiken, senior vice president of programming for WOW!, in a statement. “Philo’s video streaming service offers big name entertainment networks with a smart easy-to-use interface, all at a very compelling price. WOW! recognizes today’s consumers want to choose from a variety of entertainment options, and our goal is to help our customers access and enjoy those services using WOW’s reliable and fast broadband network.”

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Philo’s streaming service focuses on entertainment channels including A&E, AMC, BBC America, Cheddar, Comedy Central, Discovery Channel, Food Network, Hallmark Channel, HGTV, ID, Lifetime, MTV, Nickelodeon, OWN and Tastemade.

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Philo’s partnership with WOW! comes less than one year after Philo announced a partnership with the National Cable Television Cooperative (NCTC) to allow its 750-member cable and broadband providers to sell Philo directly to their subscribers.

“Our partnership with NCTC will expand the available options for millions of TV lovers by giving them access to the unique entertainment-focused package we’ve created,” said Philo CEO Andrew McCollum in a statement. “Philo is a perfect complement to the existing services, particularly high-speed internet, that these companies already offer.”

For WOW!, the Philo deal makes sense. WOW! CEO Teresa Elder said during the company’s most recent earnings call that WOW! welcomes subscribers who just want broadband and want to bring their own OTT service. With the Philo deal, WOW! will presumably see some of the subscription revenue for Philo users who sign up through the WOW! platform.