YouTube now in charge of Google TV

In a move that was apparently not caused by content owners' cool reaction to Google TV, the giant search engine has turned the fledgling business over its YouTube division, according to a story in the San Francisco Chronicle.

Google (Nasdaq: GOOG) has high hopes for Google TV as a cable bashing service for eager cord cutters. Early on, though, while gathering technology support, it has faced opposition from broadcasters who control the programming. Those broadcasters wonder how--or even if--they'd make money from a service running on the Web rather than on a TV.

"Google hasn't done a good job, to tell you the truth, of explaining it," a network executive told the Chronicle. "We don't know if there's a viable business model."

That's something the YouTube division will learn as well now that it has Google TV in its portfolio and is expected to handle Google's "broader content partnership efforts."

"Just like any rapidly growing organization, it is important for YouTube to evolve and grow in order to ensure future success," a Google spokesman told the newspaper.

For more:
- see this story

Related articles:
Google TV struggles to get content partners for smart-TV play
Broadcasters blocking content from Google TV; Fox ready for next steps with Dish

Suggested Articles

AMSTERDAM – Comcast has reportedly acquired Metrological, an application platform developer that integrates OTT video services and other content into the pay…

AMSTERDAM – Charter and ActiveVideo, the company’s joint venture with CommScope, provided an update on the rollout of the cable provider’s next-generation…

Comcast Spotlight, the advertising sales division of Comcast Cable, is launching Comcast Spotlight TV Ad Planner, a self-service buying option.