YouTube Red, ad-free Hulu and others are putting pressure on the likes of Time Warner, Viacom and others

As ad-free services like Netflix and Amazon continue to gain steam, and sites like YouTube and Hulu offer subscribers the option to remove ads completely, major programmers like Time Warner, Viacom and Fox are looking at ways to reduce their advertising payloads.

According to a detailed article on the topic from Bloomberg, executives from major content companies are watching how customers react to ad-free options. "We know one of the benefits of an ecosystem like Netflix is its lack of advertising," Howard Shimmel, chief research officer at Time Warner's Turner Broadcasting, said in an interview. "Consumers are being trained there are places they can go to avoid ads." Article

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…