YouTube Red, ad-free Hulu and others are putting pressure on the likes of Time Warner, Viacom and others

As ad-free services like Netflix and Amazon continue to gain steam, and sites like YouTube and Hulu offer subscribers the option to remove ads completely, major programmers like Time Warner, Viacom and Fox are looking at ways to reduce their advertising payloads.

According to a detailed article on the topic from Bloomberg, executives from major content companies are watching how customers react to ad-free options. "We know one of the benefits of an ecosystem like Netflix is its lack of advertising," Howard Shimmel, chief research officer at Time Warner's Turner Broadcasting, said in an interview. "Consumers are being trained there are places they can go to avoid ads." Article

Suggested Articles

Comcast released some data on the uptick in network activity it’s seen since most Americans began social distancing.

Cable operator WOW! said that CEO Teresa Elder was admitted to a local hospital in Denver on March 27 after testing positive for the coronavirus.

Alan Wolk, co-founder and lead analyst at TV[R]EV, dissects the Disney+ international attack and Showtime, Sling TV and others going free.