YouTube redesign a move toward Google's virtual cable service play?

YouTube has undergone a makeover that would make What Not to Wear fans green with envy, and which is likely to make owner Google (Nasdaq: GOOG), and its new channel strategy, green, too.

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YouTube's redesign features more personalization options.

The redesign rumors of which began circulating last month, includes more personalization and more emphasis on channels, which Google is rumored to have committed at least $100 million to develop.

The redesign should help position Google for its run at a virtual cable service, if it moves forward. The redesign also brings YouTube more in line with Google's other properties and makes its social networking component Google+ a more prominent piece of the site. Google has also added a YouTube icon to every Google+ page to make it easier to access directly.

As part of the redesign, YouTubers get a new homepage that is designed to make it easier to find and follow content. Users can create personalized, customizable YouTube Channel line-ups, for example, browse recommended channels; customize their homepage's feed, and, of course, link to their Google+ and Facebook accounts.

For more:
- see this Wall Street Journal article
- see the YouTube blog

Related articles:
Online video viewing sets records in October
YouTube expands deal with Disney, offers 'hundreds' of titles to rent
Has online video become the light at the end of the tunnel for pay-TV, programmers?
YouTube getting a facelift, features Google+, better discovery
First of YouTube original channels debuts

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