IPTV and cable TV operators are getting another option for bringing live TV and all of its accouterments, including program guides, VOD catalogs and social networking capabilities, to multiple screens as software developer Zappware rolls out its TwinTV application this week at the 2011 ANGA Cable Show.
TwinTV gives operators subscribers the ability to browse, watch, and communicate about content on smartphones, tablets, and PCs - enabling easy interactivity for viewers. Using an intuitive interface that includes a TwinTV-specific home page, viewers can access program guides, VOD catalogues, TV apps, and other information on a second screen without interrupting the content on the TV screen or disturbing others. Users can also watch live programming or video-on-demand content on any screen, set a personal video recorder, or create reminders for favorite shows from anywhere.
The software is available as a native application for Android, Apple (NASDAQ:AAPL) iOS devices like the iPad and iPhone, and as a web service on Windows, Mac and Linux PCs. Powered by Zappware's iView technology TwinTV can be customized by the operator, and includes control of product configuration and content elements, a CRM interface that enables the product to be customized down to the individual subscriber level, audience measurement, and the integration of value-added apps.
TwinTV is fully integrated with Zappware's set-top-box applications Matrix and Flux, which are also driven by iView technology.
"Today's viewer is almost constantly interacting with some connected device ," said Zappware's CEO and president Patrick Vos. "Because a viewer can now use other devices to search the program guide for other shows to watch or choose a social networking tool to communicate with friends, TwinTV enables personal interaction with the TV without interrupting the social experience of watching TV with others."
- see this release
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