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Google to open source PAIR identity tool with IAB Tech Lab
Google's Kristen O'Hara made the announcement during Google's NewFronts presentation, where NBCU also joined to discuss the company's PAIR pilot.
Bevin Fletcher
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Vevo teams with KERV for shoppable CTV ad formats
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U.S. JIC certifies Comscore, VideoAmp TV measurement currencies
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Cadent to acquire AdTheorent for $324M
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Comcast’s AudienceXpress evaluates iSpot TV ad data
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