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CIMM
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U.S. JIC certifies Comscore, VideoAmp TV measurement currencies
The U.S. JIC certified Comscore and VideoAmp as currencies, but iSpot is waiting until June. At CIMM East Disney weighed in on sitting out of the JIC.
Bevin Fletcher
Apr 4, 2024 1:55pm
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Paramount ad exec talks significance of iSpot currency deal
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