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The Trade Desk ad pact could be ‘serious needle-mover’ for Roku
Macquarie analysts believe Roku’s new partnership with The Trade Desk should help boost the streaming platform’s ad supply fill rates.
Bevin Fletcher
May 2, 2024 1:54pm
FreeWheel lab doles out advice on ad pod optimization
Jan 10, 2024 4:50pm
Vevo, Publica inject programmatic flexibility into CTV ad sales
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FreeWheel explores viewer TV ad experience with new lab
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