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Go Addressable
Advertising
Advertisers plan to up addressable TV spend in 2024, survey says
More advertisers plan to increase addressable TV spend in 2024, coinciding with increased satisfaction with the medium, new survey results show.
Bevin Fletcher
Nov 29, 2023 12:15pm
Paramount joins Go Addressable, group becomes industry trade org
Nov 27, 2023 12:00pm