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measurement
Advertising
Daytime linear marks ad impressions growth, primetime declines
Primetime linear TV ad impressions declined 3%, but daytime impressions rose, including nearly 10% growth on broadcast networks, according to iSpot.
Bevin Fletcher
Jun 5, 2023 5:26pm
Viewers more likely to remember TV ads than mobile ads: Comcast
Oct 12, 2022 3:47pm
NBCUniversal aims to tie emotion to ad outcomes
Jun 21, 2022 6:06pm