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Subscribe
StreamTV Insider
Fierce Network
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SSP (supply-side platform)
Advertising
Yahoo expands ID tools into CTV
Yahoo has expanded its digital identity products to the CTV advertising channel to help omnichannel targeting in an identity-constrained ecosystem.
Adrian Pennington
Apr 18, 2024 2:57pm
CTV ad targeting gets contextual boost
Mar 26, 2024 10:55am
Magnite integrates CTV supply with Mediaocean for local buyers
Aug 31, 2023 8:00am
Magnite’s direct-buy CTV ad product garners wider support
Jun 22, 2023 11:49am