5min Media, which recently was acquired by AOL, is launching a "5min Media Celebrity News Channel," short-form celebrity gossip videos from top media brands that will be distributed across the 5min Media syndication network of some 800 sites, including entertainment-centric sites such as SheKnows.com, Hearst's UGO sites, Betty Confidential and dozens more.
Created in partnership with Splash News, Sugar, TalkHollywood, Meredith TV, Hollyscoop and other premium content providers, the 5min Media Celebrity News Channel will include a constant feed of the latest celebrity and entertainment news that can be integrated into partner sites by embedding the 5min Media video player.
5min sees 22 million unique viewers each month, and recently was ranked No. 1 by comScore in seven vertical categories, including Home, Food, Health, Fashion, Beauty and Auto.
5min Media CEO Ran Harnevo told FierceOnlineVideo at the recent Streaming Media West conference that demand is increasing for rich and relevant content, content that advertisers are willing to support.
"Our video syndication platform enables us to successfully reach niche audiences, giving them the content they desire in the places they are already visiting online," Harnevo said about the latest roll out. "We... believe consumers will engage more than ever in the latest entertainment and gossip buzz from these popular sources."
For more:
- see this release
Related articles:
AOL: 5min Media acquisition helps build 'video ecosystem'
AOL's David Eun on the 5min Media acquisition
5min Media teams with Answers.com for premium video Q&A site