Amazon Prime for iOS update includes Airplay support

Amazon (Nasdaq: AMZN) Instant Video customers who own an Apple (Nasdaq: AAPL) TV just got an easier way to watch online TV shows and movies they buy through the online retailer on their TV sets. A recent update to Amazon's Instant Video iOS app added support for Apple's Airplay feature.

Airplay lets Apple TV owners send photo and video from certain apps on their iOS devices through an Apple TV to be displayed on the TV. But the feature doesn't work with every app, and hadn't with Amazon's until now. Meanwhile, Amazon is said to be developing a set-top box of its own to compete with the Apple TV.

The updated app still doesn't let users rent or buy shows and movies directly, which would involve Amazon sharing some of the revenue with Apple. To purchase or rent videos, customers must first buy them through Amazon.com and then add them to the device. Prime customers can browse the selection of free movies and shows after signing in to the app.

For more:
- VentureBeat had this report 
- AllThingsD had this report

Commentary: Xbox One, Spotify and control of the living room TV

Related articles:
Connected TV set owners more likely to ditch pay-TV, Diffusion Group says 
LG, Samsung, others show off cable products that look more like Roku, Apple TV

Suggested Articles

The wide proliferation of different streaming services has led to a rebundling trend that Apple could soon follow.

Thanks largely to a drastic video subscriber drop off at AT&T, traditional pay TV providers lost close to 2 million subscribers combined in Q3.

Pluto TV says it now has approximately 20 million monthly active users.