Amazon (Nasdaq: AMZN) Instant Video customers who own an Apple (Nasdaq: AAPL) TV just got an easier way to watch online TV shows and movies they buy through the online retailer on their TV sets. A recent update to Amazon's Instant Video iOS app added support for Apple's Airplay feature.
Airplay lets Apple TV owners send photo and video from certain apps on their iOS devices through an Apple TV to be displayed on the TV. But the feature doesn't work with every app, and hadn't with Amazon's until now. Meanwhile, Amazon is said to be developing a set-top box of its own to compete with the Apple TV.
The updated app still doesn't let users rent or buy shows and movies directly, which would involve Amazon sharing some of the revenue with Apple. To purchase or rent videos, customers must first buy them through Amazon.com and then add them to the device. Prime customers can browse the selection of free movies and shows after signing in to the app.
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